Clear Call to Action (CTA): Make sure your website has a clear, visible CTA that prompts users to take action. Place it in strategic locations to reduce the effort needed to find it.
Reduce Complexity: Simplify forms to only ask for essential information. Identify the most crucial details necessary to facilitate the desired action.
Simplify the Actions: Reduce the number of clicks or actions a user needs to take to finalise a transaction. This increases the likelihood of them actually taking the desired action.
Strategic Button Placement: Place buttons in multiple locations on the page for easy access. Consider placing them at the top and bottom of the page or alongside key information.
Provide Clear Instructions: Ensure that users understand what action they are taking and what information is required from them. Use clear language and directions to reduce confusion.
What should you do before your next live session?
Set up a Google Form for people to sign-up for your course
Check if your site is trustworthy
Check if you could reduce the users’ transaction friction on your site
